The Overland Directory · Midwest

Overland businesses in Wisconsin

Builders, mechanics, 4x4 shops, outfitters, campgrounds and guides in Wisconsin, and a free way to get build quotes while the list grows.

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In Wisconsin

33 listings

Central WI 4x4 & Military Show Aniwa, WI Annual August show at the Motorama Auto Museum in Aniwa with military and civilian 4x4 displays, a parts swap meet, trail riding and camping on the grounds.
Willies RV Bloomer, WI RV dealership service center in Bloomer handling general repairs, winterizing, warranty work, accessory fitting and solar system installation, plus mobile repair calls.
Big Bear Hideaway Boulder Junction, WI Log cabin rentals in Boulder Junction inside the Northern Highland American Legion State Forest, with ATV and UTV access and bike and snowmobile trails from the property.
Extreme Driftless, LLC Cashton, WI Off grid cabin rental in the Driftless Area at Cashton that also runs guided cycling, trout fishing, archaeology, hiking and kayaking trips.
Landover ATV/UTV Club Conover, WI Vilas County club that maintains, brushes and signs about thirty miles of dirt trail and connecting routes around Conover, Land O Lakes, Phelps and Eagle River.
Lost Creek Adventures Cornucopia, WI Outfitter on Lake Superior at Cornucopia running guided sea cave and Apostle Islands kayak trips, kayak camping trips, instruction and paddling rentals.
Crandon International Raceway Crandon, WI Off road racing venue at Crandon that hosts the World Championship Off Road Races and other race weekends, with camping on the grounds.
Go Anywhere, LLC Eagle, WI Dealer at Eagle selling and servicing Four Wheel Campers pop up truck campers and ROKON motorcycles, with a showroom by appointment and its own service shop.
Ryan's Diesel Service Eagle, WI Diesel repair and performance shop in Eagle working on Cummins, Power Stroke and Duramax pickups, with turbochargers and related parts.
MaxBilt Offroad and Repair Eau Claire, WI Off road and general repair shop in Eau Claire doing custom off road builds, lift kit installation, steering and suspension work, tires and alignment.
Marv's Hometown Tire & Auto Service Green Bay, WI Green Bay tire and repair shop selling tires, doing 4x4 service and alignment and fitting lift kits with longer springs, shocks and strut mounts.
Midwest Diesel & Automotive Hammond, WI Diesel and automotive shop in Hammond doing diagnostics, repair, fabrication and performance work on Power Stroke, Cummins and Duramax trucks, plus suspension work.
Eagle Shores Resort Hazelhurst, WI Lakeside resort at Hazelhurst near Minocqua with ten housekeeping cottages, a heated pool and an ATV trail on County Road Y that connects to the Little Rice trails.
CNC Off Road Kenosha, WI Kenosha shop doing custom off road work, lift kit installation, suspension upgrades, tire and wheel sales, fabrication and general auto repair.
Vanlife Custom Vans Kronenwetter, WI Van conversion shop south of Wausau building full custom camper vans on Ford Transit and Ram ProMaster, helping with in progress builds and advising on build plans.
4 Lakes 4 Wheelers, Inc. Madison, WI Four wheel drive club based in Madison that runs monthly trail rides from May to November, maintains private trails and holds a 4WD clinic and trail ride.
BRIARWOOD VANS Madison, WI Campervan shop in Madison that designs and builds custom camper vans, takes on partial builds and offers consulting for people converting a van themselves.
Fontana Sports Madison, WI Outdoor shop on North Henry Street in Madison selling tents, sleeping bags, camp kitchen and camp furniture along with outdoor clothing and footwear.
J&L AUTOMOTIVE AND 4 WHEEL DRIVE CENTER LLC Madison, WI Madison repair shop for trucks and Jeeps that services four wheel drive vehicles and fits lift and leveling kits, suspension, steering, brakes and truck accessories.
Expert Driveline Truck & Auto Repair Menasha, WI Truck and auto repair shop working on drivetrains, differentials, transfer cases and axles, and installing lift kits for trucks, Jeeps and off road vehicles.
Smart Upfit Camper Vans Middleton, WI Camper van conversion shop outside Madison that converts Mercedes Benz Metris vans into camper vans with pop top and weekender layouts and sells finished conversions.
Twin City Bushwackers Off-Road Club Ltd. Neenah, WI Family oriented off road club in the Fox River valley that meets in Neenah, runs trail rides, works race venues and holds an annual charity four wheeling event.
Adrenaline Rush Sports New Lisbon, WI Runs guided ATV and UTV trail rides near Castle Rock Lake in the Wisconsin Dells area, with machines, helmets and fuel included and private and group tours.
Mobile RV Rescue New Richmond, WI Mobile RV repair and inspection service based at New Richmond that travels to travel trailers, fifth wheels and motorhomes across western Wisconsin from April to December.
Wisconsin Off Road Adventures, LLC Random Lake, WI Runs off highway motorcycle riding classes at Random Lake taught by MSF certified DirtBike School coaches, aimed at people new to riding off road.
Toys For Trucks Schofield, WI Truck and Jeep accessory store in Schofield selling lift kits, shocks, wheels, tires, winches, lighting and tonneau covers, with installation and alignment in its own shop.
Wisconsin ATV / UTV Association Inc. Sheboygan, WI Statewide association for ATV and UTV riders that helps form and support local clubs, runs education programs and works on trail access across Wisconsin.
Bay Shore Outfitters Sturgeon Bay, WI Door County outdoor store selling camping equipment, clothing and kayaks, renting paddleboards, bikes and snowshoes and running guided kayak tours.
Cap Connection Waukesha, WI Truck accessory store in Waukesha selling and fitting truck caps, tonneau covers, ladder and roof racks, bed liners, storage systems and lighting.
TCTeardrops LLC Wausau, WI Family run shop that builds custom teardrop camping trailers to order, including off road expedition and overland models made to tow behind a 4WD vehicle.
Au Solar Services LLC West Allis, WI West Allis solar company that installs off grid solar and storage, including solar panels and lithium battery upgrades for RVs and campers.
Bear Paw Outdoor Adventure Resort White Lake, WI Year round resort on Highway 55 at White Lake with cabins, chalets, group lodging and seasonal campsites, plus a seasonal restaurant and bar.
Auto Xtras Wisconsin Rapids, WI Truck accessory shop in Wisconsin Rapids fitting lift kits, suspension upgrades, air bag systems and performance parts along with caps, tonneau covers and bed liners.

Why Wisconsin rewards a driver who reads the county road map

Wisconsin is a low state with a long winter. The U.S. Geological Survey puts the highest ground at 1,951 feet on Timms Hill in Price County and the lowest at 579 feet on Lake Michigan, a spread of about 1,370 feet across the whole state; our own reading of the elevation surface at the Timms Hill map point gives 1,952. Nothing here is steep enough to need low range for the grade. What the state asks for instead is patience with mud, sand, water and cold. NOAA puts the annual average temperature between 39 degrees in the north and 50 in the south, and annual snowfall between about 30 inches in the south and more than 100 along the Gogebic Range, where lake-effect storms come off Lake Superior.

Acres of federal land 1: 1.86M; 5.3 percent of Wisconsin’s 35.0 million acres, most of it one national forest
Acres in the Chequamegon-Nicolet National Forest 6: 1.5M; Eleven counties and 65 townships, run as one forest with two zones and five ranger districts
Acres of county forest, held by 30 counties 22: 2.4M; Enrolled under the County Forest Law, section 28.11, with thousands of miles of forest road
Timms Hill, the highest point in Wisconsin 2: 1,951 ft; Price County. The low point is 579 feet at Lake Michigan. Our own reading of the elevation surface gives 1,952
Federal campgrounds a vehicle can reach 4: 46; 40 Forest Service, three Army Corps of Engineers, one Park Service and two others. 41 take reservations
Rustic Roads, about 760 miles in all 16: 126; Across 61 counties. A Rustic Road may be dirt, gravel or paved, and the legal limit on one is 45 mph
Miles of rural town, township and municipal road 21: 62,310; Plus 19,076 miles of rural county road, out of 115,877 miles of public road statewide
Annual snowfall, south to the Gogebic Range 50: 30 to 100 in; Annual average temperature runs from 50 degrees in the south to 39 in the north

Sources for this page

Congressional Research Service. Federal Land Ownership: Overview and Data (R42346), Tables 1 and 2, data as of September 30, 2024. Retrieved September 19, 2026.
U.S. Geological Survey. Elevations and Distances in the United States, online edition, Highest and Lowest Elevations table. Retrieved September 19, 2026.
U.S. Geological Survey. Geographic Names Information System and 3D Elevation Program point query. Elevation of the 3DEP surface at the GNIS coordinates of the named place, rounded to the nearest foot.. Retrieved September 19, 2026.
Recreation.gov. Recreation Information Database (RIDB) full export. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Chequamegon-Nicolet National Forest home page. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. About the Area. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Forest Order 09-13-25-02, General Occupancy and Use Restrictions, in effect from September 3, 2025. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Camping and Cabins. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Motor Vehicle Use Maps. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Passes. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Dead Horse Run Motorized Trail. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Flambeau Motorized Trail. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Perkinstown Motorized Trail. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Forest Order 09-13-25-01, Pipeline Trail Closure, June 4, 2025 to June 9, 2027. Retrieved September 19, 2026.
USDA Forest Service, Chequamegon-Nicolet National Forest. Natural History Auto Tour. Retrieved September 19, 2026.
Wisconsin Department of Transportation. Wisconsin Rustic Roads. Retrieved September 19, 2026.
Wisconsin Department of Transportation. Explore Wisconsin’s Scenic Byways. Retrieved September 19, 2026.
Wisconsin Department of Transportation. Seasonal weight restriction programs. Retrieved September 19, 2026.
Federal Highway Administration. America’s Byways: Door County Coastal Byway, All-American Road, 67.1 miles. Retrieved September 19, 2026.
Federal Highway Administration. America’s Byways: Wisconsin Lake Superior Scenic Byway, National Scenic Byway, 70.44 miles. Retrieved September 19, 2026.
Federal Highway Administration. Highway Statistics 2023, Table HM-10, Public Road Length by Ownership. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. County Forests. Retrieved September 19, 2026.
Wisconsin Legislature. Wisconsin Statutes s. 28.11(4)(f), entry of county forest lands. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Vehicle Admission Passes. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Camping Rules, Wisconsin State Park System. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Remote Camping on DNR Lands. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Overnight Parking on DNR lands. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. ATV and UTV registration. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Nonresident ATV/UTV Trail Pass. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. ATV Trails in Wisconsin. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Wisconsin Burning Permits. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Northern Highland-American Legion State Forest. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Rustic Campgrounds, Northern Highland-American Legion State Forest. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Black River State Forest. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. ATV riding, Black River State Forest. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Governor Knowles State Forest. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Flambeau River State Forest, general information. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Kettle Moraine State Forest, Northern Unit. Retrieved September 19, 2026.
Wisconsin Department of Natural Resources. Kettle Moraine State Forest, Southern Unit. Retrieved September 19, 2026.
Wisconsin Legislature. Wisconsin Administrative Code NR 45.05(3)(a), posted notices. Retrieved September 19, 2026.
Wisconsin Legislature. Wisconsin Statutes s. 340.01(2g), definition of an all-terrain vehicle. Retrieved September 19, 2026.
Wisconsin Legislature. Wisconsin Statutes s. 23.33(1)(ng), definition of a utility terrain vehicle. Retrieved September 19, 2026.
National Park Service, Apostle Islands National Lakeshore. Park Statistics. Retrieved September 19, 2026.
National Park Service, Apostle Islands National Lakeshore. Directions. Retrieved September 19, 2026.
National Park Service. Saint Croix National Scenic Riverway. Retrieved September 19, 2026.
National Park Service. Ice Age National Scenic Trail, basic information. Retrieved September 19, 2026.
U.S. Fish and Wildlife Service. Upper Mississippi River National Wildlife and Fish Refuge, About Us. Retrieved September 19, 2026.
U.S. Fish and Wildlife Service. Horicon National Wildlife Refuge, About Us. Retrieved September 19, 2026.
U.S. Army Corps of Engineers. Corps Lakes Gateway: Wisconsin, Eau Galle Lake. Retrieved September 19, 2026.
NOAA National Centers for Environmental Information. State Climate Summaries 2022: Wisconsin (NOAA Technical Report NESDIS 150-WI). Retrieved September 19, 2026.